StudioMetria | Posizionamento e strategia

Sabatini Gin

Strategy and Positioning

March | December 2015

We rose to the challenge of positioning a brand-new premium gin.

Sabatini Gin is a premium gin distilled in London, by a distillery with three centuries of history and with nine “botanicals” all home-grown in Tuscany.
The mission and positioning were developed with our strategic advice aimed at communicating the prestigious origins of the first “London Dry Gin” in the world with a Tuscan flavor.